The iPhone Photo: Kiichiro Sato/AP Jonathan Ive, Apple’s design chief, has an acknowledged debt to Dieter Rams, designer of many classic products for Braun electronics, and Rams has an acknowledged debt to the Bauhaus. The clean lines, rounded corners, minimalist elegance and geometric simplicity of an iPhone, together with intelligent use of new materials and technology, all therefore go back to ideas conceived in 1920s Germany. |
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